100+ Five-Star Reviews
Digital marketing & SEO for home builders
We help home builders get found by buyers searching in the towns and communities they build in, so those searches become consultations and signed contracts.
- Over $250 million in new client revenue generated.
- Trusted by hundreds of businesses since 2012.
- Month-to-month service. We only play to win.
What we manage
The Complete SEO home builder marketing system
We bring home builder marketing into one system that turns buyer searches in your markets into qualified inquiries and consultations.
Local search visibility
Buyers shortlist builders through local search on Google Maps and searches pairing a builder type with a town. That's where they first find the builders they call, so we put you in map results and local organic results for each town you build in.
- Google Maps and organic search visibility
- Reviews and reputation buyers check
- Pages for each town and community you build in
Buyers search town by town, typing "custom home builders Lakeway" and "home builders Cedar Park" to find builders. We build a page for each town or community you build in, showing your homes there and targeting searches that lead to consultations.
- Town and community pages
- Searches buyers make before calling
- Authority that moves rankings
Custom home buyers judge builders by finished homes, looking at galleries, floor plans, and past projects. Big photo galleries slow sites down, especially on phones, so we keep yours fast. We also give buyers an obvious way to request a consultation.
- Fast-loading project galleries
- Design that works on phones
- An obvious path to a consultation
We track every call and form back to Google Maps, search, ads, or AI search. We tie leads to consultations and signed contracts so you see what search is worth.
- Call and form tracking
- Rankings in each market
- Reports tied to signed contracts
How it works
How search turns into signed contracts
Search marketing becomes a steady source of qualified consultations when your visibility and your website's ability to convert visitors work together.
- 01
Target the searches buyers make
We target searches buyers make while shortlisting builders, including builder type plus town and the kind of home they want built.
- 02
Show up in every market you build in
We run town pages, Google Maps, organic, AI search, and paid search as one system.
- 03
Turn visits into consultations
Project photos, reviews, and a clear next step make it easy to request a consultation.
Recent work
Builder websites we've designed and launched
Each site is built to load fast, rank, and bring in inquiries from buyers.
What we handle
The marketing agency for home builders that checks all the boxes
We handle the complete digital marketing system for home builders, covering every piece that turns buyer searches into consultations and signed contracts. Anything that affects whether a buyer contacts you is part of that system.
- Local SEO, Map Pack, and Google Business Profile visibility
- Visibility in AI search, including ChatGPT and Google AI Overviews
- Pages for each town and community you build in
- Websites and project galleries that load fast and convert
- Reviews and reputation where buyers compare builders
- Paid search aimed at buyers ready to build
- Call and form tracking tied to signed contracts
Testimonials
Trusted by hundreds of businesses to scale quickly
These guys are awesome. I started working with them a year ago because I wanted to get more traction in terms of organic search. The results have been amazing.
Adam J.UB Kitchens Complete SEO has been a game changer for ensuring our rankings at Custom Tile of Austin are where they should be and that we're set up well for getting the right leads heading our way.
Paul B.Custom Tile of Austin Ryan and the Complete SEO team were awesome. They helped us totally revamp our website and increase our visibility on Google. Responsive, flexible and knowledgeable!
Alexandra H.Red River Stormwater Best in the game. Helped me grow my company which led to a 7 figure acquisition.
Gantt TaylorBig Red Box FAQ
Frequently asked questions
If your question isn't answered here, call us or use the contact form.
How is your home builder marketing approach different?
We build search systems for builders who sell through inquiries and consultations. We tie every decision to the homes you build, the towns you build in, and consultations booked. Buyers research for months and compare builders' past homes before calling, so your website, reviews, and town pages carry a lot of weight. Read our guide to SEO for home builders.
What types of builders do you work with?
We work with custom home builders, semi-custom builders, design-build firms, and builders who also remodel. If you're a remodeler or trade contractor, see how we work with contractors.
How long does it take to see results?
Most clients see movement within 4 to 8 weeks and meaningful growth in leads or traffic in 2 to 3 months. A new home is a long decision, so some inquiries take longer to become signed contracts. Growth compounds as town pages, authority, and reviews build on each other.
What happens in the first month?
The first month is about foundations and quick gains.
- Review the homes you build, the towns you build in, and your priorities
- Audit local visibility, your website, and competitors in each market
- Fix obvious blockers in Google Business Profile setup, site speed, and technical issues
- Plan town and community pages that will bring in inquiries
Do I need to sign a long-term contract?
No. Our work is month to month, and we keep clients by producing results and steady progress.
Do I need a new website?
If we can make your current site fast, clear, and focused on consultations, we improve it. We rebuild only when its platform, theme, or structure limits performance or conversion. We've designed and launched sites for Verde Builders, Heber Valley Builders, and McKay Vassaur. See how we design and build websites.
Do you build pages for each community we build in?
Yes, we build one page per town or community you build in, with your homes and details for that area. In builder markets we've researched, several page-one results are pages made for the exact town search. Our research for one Utah builder found that the bigger neighboring town had 33 times the searches of the builder's home town, 660 monthly searches versus 20 across the same set of builder terms. We start where demand is and where you want to build.
Do you handle Google Business Profile and reviews?
Yes, we manage your Google Business Profile and reviews because the profile is core to local visibility for builders. That includes categories, service areas, and photos of finished homes. We help you ask homeowners for reviews after move-in. You can read about how we handle Google Maps.
Can you help us show up in AI search?
Yes, we help you show up in AI search because buyers ask ChatGPT, Google AI Overviews, and Perplexity which builders to consider. We track whether and how your company shows up in AI answers for builder searches in your markets. We also work on what those tools draw from, including your site, Google Business Profile, reviews, and mentions on other sites. See how we approach AI search.
What kind of reporting do you provide?
We report in plain language on what changed this month, what improved, and what's next. You'll also have a client dashboard showing your leads, calls, forms, and rankings in each market.
How much does home builder marketing cost?
Pricing starts at $1,500 per month and goes up with competition, how many markets you build in, and how much work is needed. After an initial review, we explain what's needed and what it costs to do properly.
How do we get started?
Book a call about your goals. We'll review your markets and explain how we'd grow inquiries for the homes you build and the towns you build in.
100+ Five-Star Reviews
We find the gaps and why you're losing leads to competitors
We show you precisely how your company appears at every point where a customer is deciding who to trust, and tell you exactly what needs to change.
Free Visibility AuditSee exactly how your company shows up, and what to fix first.