Digital marketing & SEO for law firms

We work as a performance partner. Most of our clients are month to month and stay for years because we drive real business results. We also run our own portfolio of SEO-driven businesses, so we test and refine strategies with our own revenue on the line. Every decision we make for law firm clients is tied to practice areas, service areas, and conversions so search becomes a predictable source of signed cases.

We work with firms that depend on inbound inquiries to grow, including personal injury, criminal defense and DUI, family law, immigration, estate planning and probate, divorce mediation, and other practice areas where clients search locally for representation. Our clients range from solo practitioners to firms expanding across multiple markets.

Everything that affects whether your site ranks and whether that visibility turns into signed cases is part of our law firm SEO work. That includes technical SEO, keyword strategy, content, link building, local visibility, conversion optimization, tracking, and reporting. We don't sell individual services. We run the full system so the pieces work together.

Most clients see movement within 4 to 8 weeks and meaningful growth in leads or traffic in 2 to 3 months. Some improvements happen quickly once technical blockers and local visibility issues are fixed. Compounding growth comes as practice area coverage, authority, and conversion improvements stack over time.

In the first month, we audit your technical setup, benchmark competitors, and build a custom strategy around your practice areas and locations. We also fix fast wins like crawlability issues, site speed, thin or missing content, and local listing problems. You'll see traction early while the larger strategy takes shape.

No. Our work is month to month. We keep clients by producing results and making steady progress.

If your current site can be made fast, clear, and focused on conversions, we improve it. We recommend a rebuild when its platform or structure is actively blocking performance.

Yes. We develop internal tools and workflows around large language models, including our own llms.txt plugin and advanced content systems. We use AI to find gaps, analyze search results at scale, and work faster. Experienced SEOs lead every campaign and turn those insights into results.

Yes. Local visibility is a core part of law firm SEO. That includes Google Business Profile optimization, map pack strategy, location pages, citation management, and review growth.

Each report covers what changed this month, what improved, and what we're working on next. We connect rankings, traffic, conversions, and lead volume to outcomes.

Pricing starts at $1,500 a month. Your final cost depends on competition, your mix of practice areas, and your growth goals. After an initial review, we'll explain the work required and what it costs to do it properly.

Book a call. We'll do a quick audit, discuss your goals, and explain how we'd approach your site and market. You'll get actionable advice on improving your rankings.