Encore Stone Studio, Texas and the Southeast
Encore Stone Studio doubles its organic search traffic
“I'm so excited to see this coming together and all the work your team has done is outstanding!”
Joe ByerMarketing Manager, Encore Stone Studio The challenge
A growing showroom network on a Wix site
Encore Stone Studio sells natural stone, quartz, and porcelain slabs for kitchens and baths. Homeowners, designers, and trade pros pick their slabs at seven showrooms in Texas, Georgia, Alabama, and South Carolina, and Encore ships stone nationwide.
Encore came to us in 2024 with showrooms in Austin, San Antonio, Birmingham, and Charleston and a website built on Wix. Each showroom competes in its own city against local stone yards and fabricators.
Organic search was bringing in about 1,000 visits a month across all four cities, and visitors clicked to call a showroom about 200 times a month.
The solution
Two rebuilds and a page for every showroom
We moved the site from Wix to WordPress, and the new site went live at the start of 2025. Every showroom kept its own city page, each one marked up so Google can connect it to that showroom's Business Profile. We run Google Ads campaigns in each showroom city alongside the SEO work.
Encore kept growing. Atlanta, Houston, and Greenville joined the list, and in 2026 the company redesigned its whole site. We rebuilt it a second time, on Cloudflare, with a city page for all seven showrooms and contact forms that send each lead straight to that showroom's inbox.
We also track how Encore shows up in AI search. We ask ChatGPT, Claude, Gemini, Perplexity, and Copilot where to buy countertops and stone slabs in each showroom city and record which companies they name.
Website builds, SEO, and Google Ads
- 01
Website rebuild from Wix to WordPress
- 02
A second rebuild on a faster platform
- 03
City pages for all seven showrooms
- 04
Local SEO in every showroom city
- 05
Google Ads campaigns in each market
- 06
Leads routed to each showroom's inbox
- 07
AI search visibility tracking
The results
More traffic, more calls, and the top spot in AI answers
Organic search traffic doubled. Visits from Google and other search engines went from 11,857 in 2024 to 23,412 in 2025, the first full year on the new site.
Calls from the website are up 62%. Visitors clicked to call a showroom 2,468 times in 2024 and 3,995 times in 2025. Over the last 12 months that number reached 4,845, and with emails and contact forms counted, the site sent Encore more than 5,400 leads.
Engaged visits are up 73%, from 20,498 in 2024 to 35,425 over the last 12 months.
Atlanta is growing fastest. Search clicks to the Atlanta page are up 60% year over year, and the page now shows up in nearly three times as many searches.
Encore leads AI search in its cities. Across five showroom cities and five AI tools, 93% of answers to questions like “Where can I buy countertops and stone slabs in Birmingham, AL?” name Encore. Those answers mention 485 different brands. Encore is first, and the next closest company shows up in 26% of answers. Visits from AI tools went from 1 in January 2025 to 52 in September 2026.
The new site is fast. The Atlanta page scored 27 on Google's mobile speed test on the old site and scores 96 on the new one.
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