Will Pettet is the CEO of Complete SEO. He has spent more than 20 years building, scaling, operating, and exiting businesses across digital marketing and ecommerce. He's worked as a fractional CMO and COO and taken on whatever role a business needed, from bringing in customers and delivering the work to leading the team, shaping the culture, and improving systems. He sees marketing in the context of the whole business, including how a lead becomes a customer, whether the team can deliver, and what growth asks of the people behind it.

Will listens closely and understands the pressure an owner is under. He believes owners should expect a marketing partner that understands the business, communicates proactively, takes responsibility, and makes progress visible. Complete SEO's work connects local SEO, Google Maps, and AI search visibility to the qualified calls, inquiries, and new customers a business wants. Owners should get clear answers, fewer things to chase, and more time to run the business.